The real story behind social media

The real story behind social media

The real story behind social media

Social media is a fascinating place, but what is going on behind the doors? that will you find out in this article.

Many people use social media every day (foto:
Marius E. Hessllund

The real story behind social media is a very interesting topic, because there is so much that we don’t know, or don’t think of. Social media is addicting, and the big tech companies wish, that you will be on their platform for as long as possible. They use algorithms to get you to stay on the platform. But was it’s an algorithm?

 An algorithm is a string of numbers and letters. The algorithm is not only in computers, for example, in the world of Rubix cubes are there also algorithms, algorithms in Rubix cube is a long string of numbers and letters, and every number and letter it’s a special move on the Rubix cube, this string of numbers and letters can solve the cube. There is fx. An algorithm with 17345 moves that can solve the cube no matter how good you can mix it.


Back to computers, when social media uses algorithms, they use them to recommend videos, pictures and ads. It uses the data you give them to guess what you like. It looks after how long you see a video, and if you have disliked or liked it. If we talk about engagement there is a lot of things that aren’t so good. the algorithm on fx youtube do not care if you like or dislike a video. This means if you see a video with trump that says that he hates all from Africa, and you think how rude, and dislikes it, the algorithm will think that you will see more of these videos because you have engaged with it.


Algorithmens is all over the world (foto: pexels)

 This is worse on Facebook, on Facebook are there these emojis, and if you like a picture on Facebook this will give it 1 point, but if you instead hit the angry emoji, it will give the video 5 points to the algorithm. This is a serious problem because the videos that are bad or just dangerous will spread faster, than the good videos. There is also so much the big tech companies hide, or things they don’t want you to know about. The algorithm is something they don’t want you to know much about, and it’s also a secret. No one knows how the algorithm exactly works, and it’s because the tech companies hide it. 

-“I think this is somthing we need to look into” said Søren Haug seincetist on social media

The algorithm uses data, data is the core of social media. Without data, social media will be a boring, and not so interesting place. When your scrolling down your Facebook feed, you will see ads and recommended videos. The data social media collect is way more than you probably think. When you sign up on social media you probably don’t read the privacy policy and for the most part, is the privacy policy hidden away. But what do you say yes to?

-"If we don't do anything, this could come out of control"
Søren Haug
social mdeia expert

Let us say you have clicked yes, now do the social media platforms have access to your pictures, search history, messages, and just almost all of your apps on your phone, and sometimes even on your computer. This is a bit scary, just think of how much your family and friends have seen on your phone, and how much Facebook and other social media. They probably know way more, than your closest family. They know if you have depression and it also knows where you are all the time.

Social media always hides their terms of service, but way do they do it. Just think, why would they hide their terms of service if they were good. They don’t want you to read them, or just don’t think of it. 

Social media uses the algorithm to show you more relevant ads, and new videos. They probably know way more about you than your closest friends know, and they hide their privacy policy, because they don’t want you to read it. 

And Always remember if a media is free it’s because you’re the product. 


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